I’m Youri Cviklinski. I’m a creative marketing leader with over 15 years of international experience in entertainment, media, consumer goods, and telco.

I specialise in orchestrating brand awareness, audience growth, and engagement strategies for global brands such as Optus, Red Bull, and Canal+.

With extensive experience in people and business unit management, I've successfully led creative and cross-functional teams across France and Australia.

I’m known for crafting bold content, events, digital experiences, and compelling storytelling narratives that resonate with audiences, leveraging data-driven insights to reinforce brand identity and foster consumer loyalty.

As a change agent, I drive innovation and transformational initiatives across all media channels, including influencer and paid marketing.

My annual achievements include delivering over 100 million video views through innovative content strategies, achieving 70% growth in social media engagement, and reaching 11 billion media contacts through integrated campaigns.

Based in Sydney since 2022, my multicultural perspective is shaped by my French background and experiences in Paris, Madrid, and New York.

I succeed because I’m honest, and I care deeply. Driven by curiosity and always exploring, I thrive on taking calculated risks and leading unconventional projects. 

Let's connect to discuss how we can collaborate on innovative marketing strategies, digital transformation, or business advisory opportunities.